ISAO, the predecessor of Colorkrew, was founded in 1999 as a company deals with the combination of game and internet.
The company was to bring "enjoyment" through online entertainment, and its DNA has been kept within the company for 20 years.
The vision was "Let's Go Inspire the World."
We will lead the world's "future of work"; with that determination, we changed the company name to Colorkrew.
We prepared a movie to visualize our past and future.
The coinage 'Colorkrew' consists of the three words, 'colorful", 'karakuri (or 'gimmick' in English), and 'crew.'
We aspire to remain a crew who continues creating fun gimmicks with IT and that the crew will multiply and leap out to the world as a better, global team.
In the new message, “Just a Colorful Crew set out to saturate Joy to the World with Gimmicky IT,” we put our wish that the services produced by Colorkrew will create many smiles in the people who are working over the world, and enrich their lives.
In our new logo, we have set the meaning of "Go Global" in different ways to clearly illustrate our vision inherited from ISAO, "Let's Go Inspire the World."
Each separated, colored part signifies the five continents into which Colorkrew is to make inroads, at the same time symbolizing the globe with the four ISAO colors.
The white part is a hidden figure works as a gimmick in the picture and with the motif of a 'person' leaping, it appeals a positive impression to embody the vision.
By using the universal motif, 'a person', it illustrates the diversity of the personnel who works over the world, and engineers' innovation and techniques to develop IT.
Just a Colorful Crew
sets out to saturate
Joy to the World with Gimmicky IT